Discussion is rampant about how brands and companies will use Pinterest.  Right now, a lot of folks seem to be testing the waters, trying out different kinds of boards and levels of pinning.  It remains to be seen how brands will truly best leverage Pinterest (my hope is that some type of in-site analytics will [...]

My teammates pick on me, just a little, for my near-obsession with the most fabulous television sitcom ever, The Golden Girls.  I have no shame, though because it’s just as funny now as it was more than 20 years ago. I think there are some lessons content marketers can learn from The Golden Girls. Why? [...]

This was my first food and beverage photography session. Fortunately the subject was one of my favorite beverages in the whole world:  CRAFT BEER! At Digital Relativity we are fortunate to have started working with local craft brewers, Bridge Brew Works. Excited as I was to get started, there were going to be some challenges. [...]

It’s time for the Super Bowl. Ahem, “The Big Game”. While it’s a game normally reserved for absurd, albeit entertaining, commercials that try to overcome tasteless beer with ads, there is an opportunity for craft brewers to build connections. The Double Whammy As a craft brewer, if you could reach more women with your product, [...]

We all have them. Those three apps that we can’t live without. Those three apps that shape the way you use your mobile device. Those three apps that make that transform your phone from “a phone” to “your phone.” Here are the three apps that I couldn’t go a day without. Twitter There are a [...]

This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt [...]

In a previous post, we shared 8 ways that companies and brands can use Pinterest.  Here are some additional hints and tips on how anyone can begin to fully optimize the features of Pinterest. Pinterest allows you to upload a photo or video from your computer or mobile phone.  If you are doing this, be [...]

I love beer.  I love to drink it, make it, photograph it (the photo above is from Beer Advocate above) learn about it, cook with it, market it. Did I mention drink it? As a homebrewer and lover of craft beer, I find discovering and making new beers an adventure.  As a marketer, I think [...]

An enormous part of the product purchasing experience is taking the product out of the packaging for the first time. That interaction you have with the package is the deep breath that you take before you dive head-first into a product. Because of this, it only makes sense that companies spend incredible amounts of time [...]

I know I’m not the only person that sucks at blogging.  At least that’s what I like to tell myself. Truth be told, if I never had to blog again, I’d be okay with that.  I’m betting several of you are nodding your head.  Some of you, at the mere thought of never blogging again, [...]