Tips and Tricks for Cross-Platform Mobile Design
Posted on in Applications, Development, Mobile Marketing, Thoughts, Useful Stuff by Justin Ferrell
Let’s face facts: if you’re doing mobile development, you need to be targeting multiple mobile platforms. Even Instagram, the long-time iOS exclusive, now has an Instagram for Android. Here at Digital Relativity, we always target at least Android and iOS, using tools like Monodroid, Monotouch and Titanium to help us pass code between platforms. Using cross-platform [...]
Tips for Shooting a Demo Video For Mobile Development
Posted on in Applications, Development, Mobile Marketing by Martin Bowling
I was asked to record a video for for AppDev, a company that creates training materials for developers. When the company began, it was focused on Microsoft technologies with mostly enterprise desktop and web development. With the rise of mobile in the last few years, AppDev decided to branch out and include mobile in training courses. [...]
What Can Nerd Culture Teach Us About Mobile Marketing?
Posted on in Applications, Mobile Marketing, Random, Thoughts, Useful Stuff by Justin Ferrell
In case you didn’t know it, I’m a huge nerd. I’ve read the mathematical equivalent of twenty Harry Potter books. I own the Star Wars and Lord of the Rings BluRay collections. On my first day of school, I wore a Yoda shirt. And as anyone in the Digital Relativity office will tell you, I [...]
Three iPhone Apps That Rock My World
Posted on in Applications, Mobile Marketing, Random, Social Media, Useful Stuff by Justin Ferrell
We all have them. Those three apps that we can’t live without. Those three apps that shape the way you use your mobile device. Those three apps that make that transform your phone from “a phone” to “your phone.” Here are the three apps that I couldn’t go a day without. Twitter There are a [...]
How Companies Can Use iBooks 2 To Engage with Customers
Posted on in Applications, Content, Mobile Marketing, Thoughts, Useful Stuff by Justin Ferrell
This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt [...]
5 Must-Have Mac Apps for Programmer Productivity
Posted on in Applications, Useful Stuff by Justin Ferrell
There I was, sitting at my desk drinking coffee. I used Alfred to open up Titanium Studio like I always do, then fired up Chrome the same way, and opened IMO when all of a sudden it hit me: some of these things really help me get stuff done. Like, really. As someone who sits [...]
The Importance of Drawing Things on Paper in Real Life
Posted on in Applications, Thoughts, Useful Stuff by Justin Ferrell
I took a lot of CADD (Computer Aided Design and Drafting) classes in high school. So many, in fact, that my original major in college was Video Game Design. But, there weren’t very many video game studios in my area. When I switched over to web design and programming, it made sense that I still [...]
The Mobile Web Wants YOU!
Posted on in Applications, Mobile Marketing by Justin Ferrell
Remember awhile ago when you thought to yourself, “Hey. I need a mobile website,” and then just let it go? It seemed like a good idea at the time. You’ve seen other mobile sites on your phone and think they look pretty cool. But, for whatever reason, it just wasn’t the right time for you. [...]
6 Mobile Development Terms You Should Know
Posted on in Applications, Mobile Marketing by Justin Ferrell
Do you ever feel like the mobile phenomenon has left you in the dust? Do you sometimes wonder what an “SDK” is, and if it is anything like an “API”? If so, fear not. I’m here to show you that you too can speak the techno-jargon-fueled language of a mobile developer. Let’s examine six of [...]
5 Digital Tools to Help You Work Smart
Posted on in Applications, Useful Stuff by Justin Ferrell
We’ve all been there. It’s 1:30PM on a Tuesday, and you’re knee-deep in a project that is going to make or break the next five years of your life. You’re a complete wreck. You’ve begun to drown in a sea of wire-frames, post-it-notes, instant messages, and e-mails. The desktop on your computer looks like a [...]