Just about every homebrewer I know has dreamed of one day opening their own brewery. The allure of creating something for everyone to enjoy, the smell of brewing beer and hops. Shiny kettles, mash tuns and fermenters. Who doesn’t like shiny objects?! You likely are familiar with the story of homebrewer Jim Koch founding what [...]

When businesses first venture into the seemingly overwhelming world of social media, they’re often not thinking about goals.  Truthfully, some companies are just in a hurry to get started with social media because that’s what the competition is doing. But the reasons for entering the space is the where the conversation should start.  From there, [...]

Discussion is rampant about how brands and companies will use Pinterest.  Right now, a lot of folks seem to be testing the waters, trying out different kinds of boards and levels of pinning.  It remains to be seen how brands will truly best leverage Pinterest (my hope is that some type of in-site analytics will [...]

My teammates pick on me, just a little, for my near-obsession with the most fabulous television sitcom ever, The Golden Girls.  I have no shame, though because it’s just as funny now as it was more than 20 years ago. I think there are some lessons content marketers can learn from The Golden Girls. Why? [...]

This was my first food and beverage photography session. Fortunately the subject was one of my favorite beverages in the whole world:  CRAFT BEER! At Digital Relativity we are fortunate to have started working with local craft brewers, Bridge Brew Works. Excited as I was to get started, there were going to be some challenges. [...]

This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt [...]

In a previous post, we shared 8 ways that companies and brands can use Pinterest.  Here are some additional hints and tips on how anyone can begin to fully optimize the features of Pinterest. Pinterest allows you to upload a photo or video from your computer or mobile phone.  If you are doing this, be [...]

I love beer.  I love to drink it, make it, photograph it (the photo above is from Beer Advocate above) learn about it, cook with it, market it. Did I mention drink it? As a homebrewer and lover of craft beer, I find discovering and making new beers an adventure.  As a marketer, I think [...]

I know I’m not the only person that sucks at blogging.  At least that’s what I like to tell myself. Truth be told, if I never had to blog again, I’d be okay with that.  I’m betting several of you are nodding your head.  Some of you, at the mere thought of never blogging again, [...]

Sharing Content During the Holidays We spend a lot of time thinking about how we can help our partners create content that will be valuable for their customers. And there’s no time of year that lends itself to fun, interesting content quite like the holidays. Here are some digital content ideas that you can implement [...]