No Shit. There I Was at Craft Brewers Conference with a Giant iPhone and 150 Taps…
Posted on in Mobile Marketing, Relationships, Social Media by Pat Strader
What’s not to like about craft beer? The Craft Beer industry thrives upon creativity and the desire to make beer that goes above and beyond the expectations created by experiencing the fizzy, yellow stuff some think of as “beer”. As more and more discover the flavorful creations being bottled and canned by the more than [...]
Tips and Tricks for Cross-Platform Mobile Design
Posted on in Applications, Development, Mobile Marketing, Thoughts, Useful Stuff by Justin Ferrell
Let’s face facts: if you’re doing mobile development, you need to be targeting multiple mobile platforms. Even Instagram, the long-time iOS exclusive, now has an Instagram for Android. Here at Digital Relativity, we always target at least Android and iOS, using tools like Monodroid, Monotouch and Titanium to help us pass code between platforms. Using cross-platform [...]
Tips for Shooting a Demo Video For Mobile Development
Posted on in Applications, Development, Mobile Marketing by Martin Bowling
I was asked to record a video for for AppDev, a company that creates training materials for developers. When the company began, it was focused on Microsoft technologies with mostly enterprise desktop and web development. With the rise of mobile in the last few years, AppDev decided to branch out and include mobile in training courses. [...]
QR Codes That Suck And How To Fix Them: Part 2
Posted on in Mobile Marketing, Social Media, Useful Stuff by Justin Ferrell
QR Codes That Suck And How To Fix Them: Part 2 Hello, once again ladies and gents, and welcome to the second installment in our series… QR Codes That Suck and How to Fix Them. The last time we met, we examined the lackluster shortcomings of Wired magazine. In keeping with this theme, we will [...]
What Can Nerd Culture Teach Us About Mobile Marketing?
Posted on in Applications, Mobile Marketing, Random, Thoughts, Useful Stuff by Justin Ferrell
In case you didn’t know it, I’m a huge nerd. I’ve read the mathematical equivalent of twenty Harry Potter books. I own the Star Wars and Lord of the Rings BluRay collections. On my first day of school, I wore a Yoda shirt. And as anyone in the Digital Relativity office will tell you, I [...]
Three iPhone Apps That Rock My World
Posted on in Applications, Mobile Marketing, Random, Social Media, Useful Stuff by Justin Ferrell
We all have them. Those three apps that we can’t live without. Those three apps that shape the way you use your mobile device. Those three apps that make that transform your phone from “a phone” to “your phone.” Here are the three apps that I couldn’t go a day without. Twitter There are a [...]
How Companies Can Use iBooks 2 To Engage with Customers
Posted on in Applications, Content, Mobile Marketing, Thoughts, Useful Stuff by Justin Ferrell
This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt [...]
5 Ways to Use QR Codes on Product Packaging
Posted on in Mobile Marketing, Useful Stuff by Justin Ferrell
An enormous part of the product purchasing experience is taking the product out of the packaging for the first time. That interaction you have with the package is the deep breath that you take before you dive head-first into a product. Because of this, it only makes sense that companies spend incredible amounts of time [...]
QR Codes That Suck and How To Fix Them. Part 1
Posted on in Mobile Marketing, Thoughts, Useful Stuff by Justin Ferrell
Cover Art is Property of Wired Welcome, ladies and gentlemen, to the first installment in our series, “QR Codes That Suck, And How You Can Fix Them.” Today, we will be examining some of the QR codes featured in this month’s issue of Wired. Let’s jump right in. The Glenlivet Someone at Glenlivet must have [...]
Obvious Ways You Should Be Using QR Codes (But Probably Aren’t)
Posted on in Mobile Marketing, Useful Stuff by Justin Ferrell
By now you’ve heard about lots of exciting and unique ways to use QR codes. But there are a couple of pretty standard ways you should be using them as well. And they are so obvious that they might not even come to mind when you’re thinking of how to use QR codes in your [...]