What’s not to like about craft beer? The Craft Beer industry thrives upon creativity and the desire to make beer that goes above and beyond the expectations created by experiencing the fizzy, yellow stuff some think of as “beer”. As more and more discover the flavorful creations being bottled and canned by the more than [...]

It’s time for the Super Bowl. Ahem, “The Big Game”. While it’s a game normally reserved for absurd, albeit entertaining, commercials that try to overcome tasteless beer with ads, there is an opportunity for craft brewers to build connections. The Double Whammy As a craft brewer, if you could reach more women with your product, [...]

It’s not an earth-shattering revelation to declare that we all work in customer service, no matter what our actual job title is.  The customers might be external, they might be internal, but each of us interacts daily with people that we must share with, help, and provide information to in a timely manner. And social [...]

There’s often a disconnect that happens between agencies and clients.  We’ve seen it happen more than once.  And that disconnect often leads to disappointment, dashed expectations, and yes, sometimes even drama. In my experience, this happens because of a communication breakdown. And I’ll admit, it happened to me.  I went from working as a sales [...]

Know what pisses me off?  Projects gone bad. Why?  Because it means someone didn’t get it right. It’s not often, but it does happen.  To everyone.  Really. The courtship which takes place during the development of an agency/client relationship heading into a project is always a fun and exciting time.  The thoughts of what can [...]