Just about every homebrewer I know has dreamed of one day opening their own brewery. The allure of creating something for everyone to enjoy, the smell of brewing beer and hops. Shiny kettles, mash tuns and fermenters. Who doesn’t like shiny objects?! You likely are familiar with the story of homebrewer Jim Koch founding what [...]

What’s not to like about craft beer? The Craft Beer industry thrives upon creativity and the desire to make beer that goes above and beyond the expectations created by experiencing the fizzy, yellow stuff some think of as “beer”. As more and more discover the flavorful creations being bottled and canned by the more than [...]

QR Codes That Suck And How To Fix Them: Part 2 Hello, once again ladies and gents, and welcome to the second installment in our series… QR Codes That Suck and How to Fix Them. The last time we met, we examined the lackluster shortcomings of Wired magazine. In keeping with this theme, we will [...]

Discussion is rampant about how brands and companies will use Pinterest.  Right now, a lot of folks seem to be testing the waters, trying out different kinds of boards and levels of pinning.  It remains to be seen how brands will truly best leverage Pinterest (my hope is that some type of in-site analytics will [...]

My teammates pick on me, just a little, for my near-obsession with the most fabulous television sitcom ever, The Golden Girls.  I have no shame, though because it’s just as funny now as it was more than 20 years ago. I think there are some lessons content marketers can learn from The Golden Girls. Why? [...]

It’s time for the Super Bowl. Ahem, “The Big Game”. While it’s a game normally reserved for absurd, albeit entertaining, commercials that try to overcome tasteless beer with ads, there is an opportunity for craft brewers to build connections. The Double Whammy As a craft brewer, if you could reach more women with your product, [...]

We all have them. Those three apps that we can’t live without. Those three apps that shape the way you use your mobile device. Those three apps that make that transform your phone from “a phone” to “your phone.” Here are the three apps that I couldn’t go a day without. Twitter There are a [...]

In a previous post, we shared 8 ways that companies and brands can use Pinterest.  Here are some additional hints and tips on how anyone can begin to fully optimize the features of Pinterest. Pinterest allows you to upload a photo or video from your computer or mobile phone.  If you are doing this, be [...]

I love beer.  I love to drink it, make it, photograph it (the photo above is from Beer Advocate above) learn about it, cook with it, market it. Did I mention drink it? As a homebrewer and lover of craft beer, I find discovering and making new beers an adventure.  As a marketer, I think [...]

I know I’m not the only person that sucks at blogging.  At least that’s what I like to tell myself. Truth be told, if I never had to blog again, I’d be okay with that.  I’m betting several of you are nodding your head.  Some of you, at the mere thought of never blogging again, [...]