Tomorrow morning, our very own Rusty Felty and I will be setting out for Columbus, OH for Friday’s StirTrek mobile developer conference. Just like in StirTreks past, the event is being planned around the release of a major comic book inspired film. This year, the theme is The Avengers! After the event Friday, we will [...]

Let’s face facts: if you’re doing mobile development, you need to be targeting multiple mobile platforms. Even Instagram, the long-time iOS exclusive, now has an Instagram for Android. Here at Digital Relativity, we always target at least Android and iOS, using tools like Monodroid, Monotouch and Titanium to help us pass code between platforms. Using cross-platform [...]

When businesses first venture into the seemingly overwhelming world of social media, they’re often not thinking about goals.  Truthfully, some companies are just in a hurry to get started with social media because that’s what the competition is doing. But the reasons for entering the space is the where the conversation should start.  From there, [...]

In case you didn’t know it, I’m a huge nerd. I’ve read the mathematical equivalent of twenty Harry Potter books. I own the Star Wars and Lord of the Rings BluRay collections. On my first day of school, I wore a Yoda shirt. And as anyone in the Digital Relativity office will tell you, I [...]

My teammates pick on me, just a little, for my near-obsession with the most fabulous television sitcom ever, The Golden Girls.  I have no shame, though because it’s just as funny now as it was more than 20 years ago. I think there are some lessons content marketers can learn from The Golden Girls. Why? [...]

This was my first food and beverage photography session. Fortunately the subject was one of my favorite beverages in the whole world:  CRAFT BEER! At Digital Relativity we are fortunate to have started working with local craft brewers, Bridge Brew Works. Excited as I was to get started, there were going to be some challenges. [...]

This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt [...]

I love beer.  I love to drink it, make it, photograph it (the photo above is from Beer Advocate above) learn about it, cook with it, market it. Did I mention drink it? As a homebrewer and lover of craft beer, I find discovering and making new beers an adventure.  As a marketer, I think [...]

  Are you like Charles Barkley and “Tebow’d out”? Many of us are tired of hearing about how Tim Tebow can’t throw (usually from people that have no idea how to throw themselves) among other things. Tired of hearing about everything related to Tim Tebow. His play. His religion. Even the comebacks. What few have [...]

Cover Art is Property of Wired Welcome, ladies and gentlemen, to the first installment in our series, “QR Codes That Suck, And How You Can Fix Them.” Today, we will be examining some of the QR codes featured in this month’s issue of Wired. Let’s jump right in. The Glenlivet Someone at Glenlivet must have [...]