Just about every homebrewer I know has dreamed of one day opening their own brewery. The allure of creating something for everyone to enjoy, the smell of brewing beer and hops. Shiny kettles, mash tuns and fermenters. Who doesn’t like shiny objects?! You likely are familiar with the story of homebrewer Jim Koch founding what [...]

Let’s face facts: if you’re doing mobile development, you need to be targeting multiple mobile platforms. Even Instagram, the long-time iOS exclusive, now has an Instagram for Android. Here at Digital Relativity, we always target at least Android and iOS, using tools like Monodroid, Monotouch and Titanium to help us pass code between platforms. Using cross-platform [...]

Are you old school? Have you been in the workplace longer than the “interwebs” have been around? Maybe you just don’t have time to learn how to use digital tools, but have wanted to. You’re in luck. There’s no reason why you can’t (and shouldn’t) start taking part in the digital shift today. Communicating digitally [...]

QR Codes That Suck And How To Fix Them: Part 2 Hello, once again ladies and gents, and welcome to the second installment in our series… QR Codes That Suck and How to Fix Them. The last time we met, we examined the lackluster shortcomings of Wired magazine. In keeping with this theme, we will [...]

When businesses first venture into the seemingly overwhelming world of social media, they’re often not thinking about goals.  Truthfully, some companies are just in a hurry to get started with social media because that’s what the competition is doing. But the reasons for entering the space is the where the conversation should start.  From there, [...]

In case you didn’t know it, I’m a huge nerd. I’ve read the mathematical equivalent of twenty Harry Potter books. I own the Star Wars and Lord of the Rings BluRay collections. On my first day of school, I wore a Yoda shirt. And as anyone in the Digital Relativity office will tell you, I [...]

It’s time for the Super Bowl. Ahem, “The Big Game”. While it’s a game normally reserved for absurd, albeit entertaining, commercials that try to overcome tasteless beer with ads, there is an opportunity for craft brewers to build connections. The Double Whammy As a craft brewer, if you could reach more women with your product, [...]

We all have them. Those three apps that we can’t live without. Those three apps that shape the way you use your mobile device. Those three apps that make that transform your phone from “a phone” to “your phone.” Here are the three apps that I couldn’t go a day without. Twitter There are a [...]

This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt [...]

In a previous post, we shared 8 ways that companies and brands can use Pinterest.  Here are some additional hints and tips on how anyone can begin to fully optimize the features of Pinterest. Pinterest allows you to upload a photo or video from your computer or mobile phone.  If you are doing this, be [...]