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Meet The Team

The People

It’s not about us…

It’s about you and your project.

However, we know that before you’ll give us an opportunity to work with you, you’ll want to know a little bit more about us.

The Digital Relativity team came together from all corners of the business world.

We have different backgrounds, different experiences, and different opinions.  We work with an array of businesses from outdoor adventure to upscale retail and restaurants.

But we all have the same goal: to help you solve problems.

What’s that mean for you?

It means your problems are viewed through different lenses, and addressed with unique, consolidated ideas.

Our diversity is your benefit.

This is us. Thanks for wanting to get to know us a bit more.  We look forward to working with you.

Pat Strader

Beer Tester

Pat’s path to digital marketing has been, well... let's just say, unconventional. After graduating from  West Virginia University he lived near the beltway in Washington, D.C. and wore a suit every day. Thankfully, he quickly realized that a shirt and tie weren’t going to cut it. He returned to his home state of West Virginia and resumed life as a whitewater rafting guide on the New & Gauley Rivers. The little company where he worked needed a marketing person, and Pat got the job. It was 1997, the Internet was coming to life and the company had no marketing budget. Zero. He learned ways to utilize the web and began learning the art of Search Engine Optimization. It's been a long journey from there to Digital Relativity.

  • What drives you everyday?
Ford F-150, a Gary Fisher 29'er and desire to become better at everything I do from work, to play and family.
  • What is something that always makes you happy?
My family. Watching them succeed and smile.
  • Beverage of choice?
Just about any craft beer. Current faves? Founder's Breakfast Stout, Bridge Brew Works Dubbel, Stone Smoke Porter, Sierra Nevada Celebration, Three Floyd's Alpha Klaus......  And just about any variety of Naked Juice.
  • What’s one song to which you know all the lyrics?
iCarly theme song. Awesome. I know. I'm the hit of my 7 year-old's sleepovers.

Pat Strader

Robert Campbell

Code Curmudgeon

Robert is a professional software developer and network administrator with nearly twenty years of experience. Starting in the seismic industry, he found that he loved to figure out innovative ways to solve challenging problems. Since then he has managed the development of complex commercial software applications, and large heterogenous networks.  At Digital Relativity, he works on the technical challenges of making websites work properly. In his spare time, Robert is usually enjoying the outdoors with his family, be it fishing, quadding, horseback riding, or minor construction projects around the house.

  • What drives you every day?
Challenges. I wake up each day looking for the solution to the current challenge, or looking for a new challenge to solve. Whether it be a vehicle problem, a construction project, or computer software issue, challenges keep my brain working and keep me excited about life.
  • What is the #1 most played song on your iPod?
Actually, it’s my collection of old time radio shows (Dragnet, the Green Hornet, Gunsmoke).
  • Favorite website?
Ebay.  Wow, do I save a lot of money on Ebay.  Living in a small town, having things delivered is a lot easier than driving 3 hours to the nearest Best Buy for my electronics.
  • What’s one song to which you know all the lyrics?
I have kids, so ‘Twinkle Twinkle Little Star’ and ‘Old MacDonald’ won’t get out of my head!

Robert Campbell

Jim Strader

Adult in Charge

Jim has been privileged to have dual careers.  He left public education after 27 years, 23 of them in administration in Wood County, West Virginia.  Jim then went to work for Simonton Windows as a General Manager in a California manufacturing operation. After 5 years, he returned to Parkersburg, WV to assume a Vice President role with the company.  Jim retired from Simonton in 2007 and is now part of Digital Relativity, where he acts as a business consultant with his son, Pat.  Jim is also active as a Professional Coach at a local school in his area.

Jim is married with two children and seven grandchildren.

Jim Strader

Will Deskins

Batman Fan Boy, Graphics Nerd

Will is Digital Relativity’s Graphic Design Intern and best kayaker, without a doubt.  He was born and raised in West Virginia and is happy to do work that allows him to be in the backyard of the New River Gorge.  Will has always been artistic, but only recently discovered that he wanted to make art his career.  He is currently a Graphic Design student at West Virginia University in Morgantown.  Oh, and he also likes pie.

  • What is something that always makes you happy?
The outdoors.  Being out in the wild just makes things better.
  • What subject are you always trying to learn more about?
Nine times out of ten you will catch me learning about other artists.
  • What’s one song to which you know all the lyrics?
Anything by Van Halen.
  • What is your idea of fun?
Outdoors, outdoors, outdoors.  Rock climbing.  Rafting.  Being active.  Fishing.  This list can go on forever...

Will Deskins

Martin Bowling

Mobile Developer, Resident Hipster, Lover of White Castle

Martin is a developer and internet marketer at Digital Relativity. He has been building apps and lending a hand in the marketing arena for over 13 years. Martin has provided consulting for several Fortune 500 companies and some of the top educational institutions in America. Last summer Martin co-authored a book that was published by Wrox Professional iPhone Programming with MonoTouch and .NET/C#. Martin lives in Charleston, WV with his wife Mandi. His black lab, Brewski, keeps him company while he codes. He loves to cook, indoors or out, on his trusty Weber Kettle grill during the summer. Martin is a lover of craft beer and enjoys seeking out new beers from across the country.  He blogs occasionally at http://martinbowling.com but most most often tweets at http://twitter.com/martinbowling.

  • What drives you everyday?
To be the best that I can possibly be. To challenge myself to learn something new everyday. To pass on something I know to someone else. To make sure every day is an adventure.
  • What’s the best advice you’ve ever received?
Stay true to who you are.
  • Favorite website?
http://huffingtonpost.com
  • What’s one song to which you know all the lyrics?
Fruit Salad By The Wiggles  

Martin Bowling

Sarah Powell

Content & Social Strategy, Measurementista, Heat Miser

Sarah is a native West Virginian who lived and worked in Florida and North Carolina for 7 years before returning home.  She has held marketing, sales, and management positions with the Walt Disney Company, Wake Forest University, and Burning Rock Outdoor Adventure Park.  She graduated with a Bachelor of Science in Business Administration from West Virginia University in 2001.  In 2008 she received her MBA from the Wake Forest University Schools of Business. At Digital Relativity, Sarah focuses on content, social media, measurement, and analytics.  She’s also the resident animal lover and Golden Girls expert.  She cannot claim to be the only rabid WVU fan in the office. Outside of work, Sarah is most often found spending time with her family, traveling to visit friends, and hanging out with the world’s coolest dog, Baxter.

  • What drives you everyday?
The desire to make my family proud and to contribute to our community.
  • What subject are you always trying to learn more about?
Can I say content strategy?  Because that’s the truth.
  • What’s the #1 most played song on your ipod?
Robert Randolph and the Family Band and Dave Matthews, “Love is the Only Way”
  • What’s the best advice you’ve ever received?
I read this quote recently: “If it’s not happening now, it’s not happening”.  That’s a nice little bit of wisdom for a worrier like me.

Sarah Powell

Justin Ferrell

Mobile Strategy and Development, Loser of Keys

Justin was born in West Virginia, moved away, and then moved back again to work with Digital Relativity. He just couldn’t resist the Mountain State.  At Digital Relativity, he develops mobile applications and keeps the rest of the team educated on Apple’s every move.  He likes knowing that what he brings to the table is a perspective that is typically at least ten years younger than other people in the industry (don’t rub it in or anything, Justin).  He likes to hike and is the MFV (most frequent visitor) at several local restaurants and is studying Computer Science at Mountain State University.

  • What drives you everyday?
Building a future for myself and my family.
  • Beverage of choice?
Root beer. All day every day.
  • What’s one song to which you know all the lyrics?
Never There by Cake
  • What are you most grateful for?
Opportunities. Big or small.

Justin Ferrell

Chad Foreman

Synchronicity Facilitator

Here's why I love being the Synchronicity Facilitator here at Digital Relativity. People want fresh content on demand. The refresh rate of social media challenges web sites to maintain pace so their visitors keep coming back. A content creator needs to fulfill a number of roles in todays marketing environment. That's one great thing about being a part of the team at Digital Relativity. I don't have to hold a singular job title like graphic designer, photographer, videographer, web developer, user interface designer, blogger, etc. Instead I get to fulfill different needs as they arise. Or better yet…. create that need. Enter the "Synchronicity Facilitator." Say you're a craft brewer who needs to let your fans know about a brand new beer that you're just about to put on the taps of local restaurants. Your smart phone says you received an email from a restaurant owner. Their followers want to know what's going to be on tap. They want to tweet and post a link in their status to your blog post with a picture of your new beer. Coincidence? Synchronicity. In my spare time…. My latest project is renovating an old coal camp house in historic Fayetteville, WV. In 1997 I escaped Columbus, Ohio to pursue the thrilling lifestyle of a whitewater video kayaker. Also I enjoy CrossFit, juggling, game shows and the warmth of a small community.

Chad Foreman

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