There’s often a disconnect that happens between agencies and clients.  We’ve seen it happen more than once.  And that disconnect often leads to disappointment, dashed expectations, and yes, sometimes even drama. In my experience, this happens because of a communication breakdown. And I’ll admit, it happened to me.  I went from working as a sales [...]

It’s not too long ago that I was on the other side of the table, working as a marketing director for a company that hired agencies to consult on several functions, including digital marketing.  There are some things that I know now (after working for a digital marketing agency) that I wish I would have [...]

Know what pisses me off?  Projects gone bad. Why?  Because it means someone didn’t get it right. It’s not often, but it does happen.  To everyone.  Really. The courtship which takes place during the development of an agency/client relationship heading into a project is always a fun and exciting time.  The thoughts of what can [...]