Luddite to Budding Technophile: 9 Simple Steps
Posted on in Useful Stuff by Sarah Powell
Are you old school? Have you been in the workplace longer than the “interwebs” have been around? Maybe you just don’t have time to learn how to use digital tools, but have wanted to. You’re in luck. There’s no reason why you can’t (and shouldn’t) start taking part in the digital shift today. Communicating digitally [...]
5 Ways Marketing Managers Can Start Using QR Codes
Posted on in Content, Mobile Marketing, Useful Stuff by Sarah Powell
By now you’ve seen or heard of QR, or quick response, codes. These scannable images are popping up in a lot of expected, and some unexpected, places. The beauty of QR codes is that they allow you to share a breadth and depth of information through static channels that simply wasn’t possible before. Companies and [...]
What Every CMO Should Know About Digital Marketing
Posted on in Content, Thoughts, Useful Stuff by Sarah Powell
It’s not too long ago that I was on the other side of the table, working as a marketing director for a company that hired agencies to consult on several functions, including digital marketing. There are some things that I know now (after working for a digital marketing agency) that I wish I would have [...]