Just about every homebrewer I know has dreamed of one day opening their own brewery. The allure of creating something for everyone to enjoy, the smell of brewing beer and hops. Shiny kettles, mash tuns and fermenters. Who doesn’t like shiny objects?! You likely are familiar with the story of homebrewer Jim Koch founding what [...]

QR Codes That Suck And How To Fix Them: Part 2 Hello, once again ladies and gents, and welcome to the second installment in our series… QR Codes That Suck and How to Fix Them. The last time we met, we examined the lackluster shortcomings of Wired magazine. In keeping with this theme, we will [...]

Discussion is rampant about how brands and companies will use Pinterest.  Right now, a lot of folks seem to be testing the waters, trying out different kinds of boards and levels of pinning.  It remains to be seen how brands will truly best leverage Pinterest (my hope is that some type of in-site analytics will [...]

My teammates pick on me, just a little, for my near-obsession with the most fabulous television sitcom ever, The Golden Girls.  I have no shame, though because it’s just as funny now as it was more than 20 years ago. I think there are some lessons content marketers can learn from The Golden Girls. Why? [...]

I’ve attended a lot of conferences throughout my career (and in fact, I worked in conference services at one point).  So I’ve seen it all, and most conferences have a few things in common: rubber chicken, freezing meeting rooms, boring power point presentations, and disengaged attendees. That’s not what’s happening at Content Marketing World (well, except [...]