Agencies – Educate Your Clients and Spare Everyone the Drama
Posted on in Relationships, Thoughts by Sarah Powell
There’s often a disconnect that happens between agencies and clients. We’ve seen it happen more than once. And that disconnect often leads to disappointment, dashed expectations, and yes, sometimes even drama. In my experience, this happens because of a communication breakdown. And I’ll admit, it happened to me. I went from working as a sales [...]
3 Ways to Ensure a Successful Project
Posted on in Relationships by Pat Strader
Know what pisses me off? Projects gone bad. Why? Because it means someone didn’t get it right. It’s not often, but it does happen. To everyone. Really. The courtship which takes place during the development of an agency/client relationship heading into a project is always a fun and exciting time. The thoughts of what can [...]
Digital Relativity – An Example of Change and Progress
Posted on in Random, Thoughts by Pat Strader
Change. It’s good. Knowing you need to make one, and actually doing it are two entirely different things. After 13+ years as founder and owner of Matterhorn Marketing Solutions, the decision to make a change was not an easy one. I had grown and changed, learning from small wins and failures. It was simply time [...]